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How I Raised Myself from Failure to Success in Selling, by Frank Bettger
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A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you.
When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable - and more valuable to your company - when you apply Bettger's keen insights on:
- The power of enthusiasm
- How to conquer fear
- The key word for turning a skeptical client into an enthusiastic buyer
- The quickest way to win confidence
- Sales Rank: #1164 in Audible
- Published on: 2016-12-06
- Released on: 2016-12-06
- Format: Unabridged
- Original language: English
- Running time: 375 minutes
Most helpful customer reviews
7 of 7 people found the following review helpful.
Classic
By Ant Blair
The more of these "old school" books on advertising and sales I read the more I chuckle. As Solomon says, "There is nothing new under the sun." These "new school gurus" are doing nothing more than regurgitating these classics as their own ideas. Seems to me better reading comes from the early to mid 1900s. The writing is much more sincere and candid.
All that said, I liked reading this book. A lot of good principles and true stories packed in a half a day read. This is the best book on sales I have ever read. Solid non-gimmicky sales tactics that can be applied with success today. An additional bonus of some Dale Carnegie thrown in the mix was a pleasant surprise.
If you are starting out or struggling in sales read this book.
7 of 7 people found the following review helpful.
Great book for practical sales techniques especially for insurance salesmen
By Amazon Customer
Great book for practical sales techniques especially for insurance salesmen. It's not a boring text book full of tricks nor is it some fictitious pile of crap. Bettger went through a lot, took so many hits to his ego, then finally became numb to rejections and set backs- focusing on the positives in his life which granted him phenomenal success. He also has some interesting encounters with some of the world's greatest. Yes, this normal guy, so focused and determined earned the respect of some of the world's elite. Read on. You'll enjoy.
5 of 5 people found the following review helpful.
I have read many books on selling and this one has some great information in it
By betsy somerville
I purchased this book on recommendation from a company I am currently working for. It as the book of the month for us. I have read many books on selling and this one has some great information in it. The most important point was that you need to be organized and write down your actions. If you don't do the action for your sales business, like making calls, visiting customers and following up, you are not going to be making money in sales! Short read, but very informative, I would suggest buying and reading.
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